Sales Automation and CRM — Resources on sales automation and Customer Relationship Management (CRM), a set of practices and technologies which help sales teams automate the sales process, collect data on customer interactions, and make this data available during customer interactions to support sales success.
Marketing Automation — Marketing automation is a set of practices and technologies which help marketing teams automate lead capture, email marketing, customer segmentation and campaign management. This page gathers resources about marketing automation best practices, strategy and more.
Demand Generation — Resources on demand generation and lead generation, a set of focused marketing activities intended to generate leads - names and details of potential prospects for a product or service.
Marketing BI and Analytics — Resources on the use of business intelligence and web analytics tools for marketing decision making, tracking, and reporting.
Personalization and Optimization — Resources on the use of personalization to help online marketers target and convert traffic, and tools and techniques for optimizing website conversion.
Email Marketing — Resources on the practice of sending emails with the objective of attracting new customers or engaging/retaining existing customers, and technologies used to automate email marketing.