The full suite of Salesforce apps gives users many ways to engage with their customers throughout their sales process. These include:
- Marketing administration
- Customer service and support automation
- Enterprise social networking
- Campaign management
- Data analysis
- App development
- Utilization of the Internet of Things
Salesforce CRM offers a broad range of functionality for sales teams. Salesforce describes the following four functions as the pillars of their comprehensive service:
These include all of their prebuilt applications that come pre-bundled with all of the functionality that a user needs to accomplish tasks around a given goal. These are their “clouds.”
This is the first platform-as-a-service. It allows users to build and deliver an app for their customers without their own software. Users can transform their business process into an app and integrate data from any Salesforce App. Apps built on force.com are automatically mobile and secure.
This is a marketplace for apps created by Salesforce and their partners. Most of them are free, and all of them can automatically integrate with Salesforce. This gives users instant access to hundreds of additional cloud apps.
This site gives Salesforce users a place where they can find support, training, discussion boards, events, consulting, and best practices. Users may browse documentations to find answers to their questions, or post their own original questions that can be answered by fellow users or support team members. The site also functions as a model of what kind of community you can create around your company using the Community Cloud app.
Perspectives on Salesforce Concepts and Functionality for Sales
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