Below we list the best resources about the Salesforce Sales Cloud and other Salesforce solutions for CRM and sales, including SalesforceIQ, collected by a team of expert editors.

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Salesforce Customer Relationship Management (CRM) software is an award-winning suite of sales, marketing, and support solutions that can meet the needs of small, midsize, and enterprise organizations. Salesforce's CRM systems include:

  • Sales Cloud
  • Marketing Cloud
  • Service Cloud
  • Analytics Cloud
  • Data Cloud
  • Community Cloud
  • App Cloud
  • IoT (Internet of Things) Cloud

The Salesforce CRM suite covers every touchpoint in every stage of the customer lifecycle. Companies can:

  • monitor marketing campaigns for potential customers' early awareness
  • manage demographic information for early contacts
  • manage calendars and tasks around lead nurturing
  • log calls information as sales representatives talk with leads
  • send emails to nurture leads
  • provide sales service and support
  • communicate with customers once they convert and manage their accounts
  • view sales performance metrics

All of this can be done in custom private and shared dashboards that help teams gather all of the information they need in a single place.

The main strength of Salesforce CRM is that it manages an incredible amount of data of all different types—such as relational data, search index data, and analytical data, among many others. It can store and organize this data and reliably present it to users in a predictable way.

For these data capabilities, combined with the overall breadth and depth of functionality, Salesforce CRM is a popular choice for large companies that need to manage and draw insights from complex customer data.

Yet the CRM is priced to accommodate smaller teams as they scale as well. Built on the subscription SaaS business model, Salesforce offers scaleable, pay-as-you-go pricing that can accommodate the needs of growing teams with great flexibility and without any of the costs of in-house hardware or computer servers. As a cloud-based system with additional mobile apps for both iOS and Android, the Salesforce CRM provides easy access to its full functionality to all users regardless of location or device. 

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