The SAP CRM is designed for midsize to enterprise teams across multiple industries and sectors. The SAP CRM offers several categories of SAP Hybris solutions, with several products in each category. The tool is directed towards companies that need to manage a high volume of customer data across many different channels, while maintaining and continuing to improve those relationships with customers.
SAP CRM offers the following features:
- Subscription order management
- Consolidated billing
- Dynamic customer profiling
- Marketing lead management
- Product content and catalog management
- Sales force automation (SFA)
- Sales performance management
- Automated approach to configure, price, and quote (CPQ)
- Integrated on-site service
The tool offers companies solutions around revenue, marketing, commerce, sales, and service. The functionality that SAP CRM provides throughout all five of its categories is extremely comprehensive. There are several different versions of each modular solution, and they can be mixed and matched to build a workflow around sales and marketing that best suits any large team.
Users recommend the product as extremely easy to maintain for companies with over $1M in revenue. It features WebUI that can be configured any way the user wants, and uses One-Order Framework to process every transaction in a single transaction code.
Because SAP CRM is an enterprise solution, it is often compared with Salesforce. SAP CRM has an advantage over Salesforce in the customer service category, where it offers features above and beyond what Salesforce and many other CRMs offer. Some of these features include:
- work order management
- parts allocation
- warranty and claims
- integrated billing
SAP CRM also has particularly strong analytics and predictive analysis, particularly after acquiring the predictive analytics tool KXEN.
Some prices for the specific versions of SAP CRM module solutions are available on the website, but in most cases companies will have to contact an account representative to get a custom quote for the combination of solutions that best meets their needs.
SAP CRM is an ideal solution for a very large B2B or B2C companies with complex customer relationship management needs.
Perspectives on SAP CRM
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