Personalization and Optimization

Resources on the use of personalization to help online marketers target and convert traffic, and tools and techniques for optimizing website conversion.

Perspectives on Personalization and Optimization

Definitions and Overviews

Personalization Overviews

Optimization Overviews

Best Practices

Personalization Best Practices

Optimization Best Practices

How To


Personalization Tools

Optimization Tools

Further Reading

  • Sales Automation and CRMResources on sales automation and Customer Relationship Management (CRM), a set of practices and technologies which help sales teams automate the sales process, collect data on customer interactions, and make this data available during customer interactions to support sales success.
  • Marketing AutomationMarketing automation is a set of practices and technologies which help marketing teams automate lead capture, email marketing, customer segmentation and campaign management. This page gathers resources about marketing automation best practices, strategy and more.
  • Demand GenerationResources on demand generation and lead generation, a set of focused marketing activities intended to generate leads - names and details of potential prospects for a product or service.
  • Marketing BI and AnalyticsResources on the use of business intelligence and web analytics tools for marketing decision making, tracking, and reporting.

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