The Marketo platform can be extended using a number of integration points.
Perspectives on Marketo Development
- Marketo Alternatives and Competitors — Marketo's powerful content personalization and automation capabilities make it a favorite among established small and medium-sized businesses. However, some users might find the pricing and complexity too high. For such users, Marketo alternatives might be more suitable. This page gathers resources about some of the popular systems that may be a better fit for your company.
- Marketo Best Practices — Resources on how to get the most out of Marketo marketing automation platform and Marketo landing pages.
- Marketo Development — The Marketo platform can be extended using a number of integration points.
- Marketo Integrations — Resources about integrating Marketo with other tools like Google Analytics, Salesforce, Tableau and more.
- Marketo Lead Generation — Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. This page gathers resources about implementing the lead generation process with Marketo.
- Marketo Lead Nurturing — Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer's journey. This page gathers resources about the lead nurturing process with Marketo.