Resources about the process of combining sales and marketing automation and how marketing automation improves sales.
Perspectives on Managing Sales Process in Marketing Automation
- Email Marketing and Drip Campaigns in Marketing Automation — Email drip campaigns are a revolutionary approach to email marketing. A drip campaign is simply a series of automated emails that are sent to targeted users, ultimately designed to sell the recipient on something. This page gathers resources about email marketing automation tips, guides, examples and tools.
- Managing Sales Process in Marketing Automation — Resources about the process of combining sales and marketing automation and how marketing automation improves sales.
- Managing Customer Retention in Marketing Automation — Customer retention refers to the various processes and strategies that a business develops so as to deliver a great customer experience throughout the customer journey for every single lead. Simply put, it is what the company does to keep their customer happy. This page gathers resources about how marketing automation improves the customer retention process.