Resources about the need for a behavior-based program in marketing automation, including examples, tips and more.
Perspectives on Behavior-Based Marketing Automation
- Automated Check In on Leads and Prospects — There are a few ways to make sure that a lead or opportunity is followed up on that doesn’t require additional pressure to the sales team. Marketing automation, is a popular way to assist with following up on leads and opportunities. This page gathers resources about how marketing automation can simplify the lead follow up process.
- Behavior-Based Marketing Automation — Resources about the need for a behavior-based program in marketing automation, including examples, tips and more.
- Automated Email Triggers — Triggered emails are automated responses based on a specific action taken (or not taken) by a consumer or a meaningful change in their behavior or profile. This page gathers resources about how to use triggered emails marketing automation.