Behavior-Based Marketing Automation

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Resources about the need for a behavior-based program in marketing automation, including examples, tips and more.

Perspectives on Behavior-Based Marketing Automation

Examples

Further Reading

  • Automated Check In on Leads and ProspectsThere are a few ways to make sure that a lead or opportunity is followed up on that doesn’t require additional pressure to the sales team. Marketing automation, is a popular way to assist with following up on leads and opportunities. This page gathers resources about how marketing automation can simplify the lead follow up process.
  • Behavior-Based Marketing AutomationResources about the need for a behavior-based program in marketing automation, including examples, tips and more.
  • Automated Email TriggersTriggered emails are automated responses based on a specific action taken (or not taken) by a consumer or a meaningful change in their behavior or profile. This page gathers resources about how to use triggered emails marketing automation. 
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