Basic Salesforce Concepts

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Salesforce is a very powerful and complex tool, but it is built on a few core concepts. These concepts are recurring across Salesforce products, documentation, and customer service and inform the user experience.

These are the concepts that will help you understand how Salesforce works:

Cloud
Data in the cloud can be accessed through a network across several different units of hardware. Remote users can access data without being limited by geography. The cloud can house an app, a service, or an entire infrastructure. It's usually easier to distribute and maintain apps and services in the cloud than with on-premise, legacy software.

Salesforce specifically uses the term “cloud” to refer to their products, which are bundles of features that help you accomplish a certain goal (for example, “Sales Cloud” and “Marketing Cloud”).

Cloud Computing
This is the process of delivering computing services over the cloud. This includes computing power, database storage, applications, and other IT resources.

Cloud computing is usually measured and charged based on usage. Therefore these services are often offered on pay-as-you-go pricing. It's scalable, so you can access however many cloud computing resources you need almost right away and pay for more as you need them.

Software-as-a-Service (SaaS)
This is software that is delivered continuously over the cloud. It is delivered remotely from a server to any computer that accesses the network, regardless of proximity. This is a big change from its predecessor, on-premise software, which needed to be installed on a specific hard drive in order to run on that computer. Users don't have to download or install anything to use or update the software.

Salesforce, founded in 1999, was one of the first SaaS companies. Founder Marc Benioff's vision was to make software “easier to purchase, simpler to use, and more democratic without the com­plexities of installation, maintenance, and constant upgrades.”

Trust
Because Salesforce is dedicated to reliable and transparent service for their users, they record all historic and real-time system performance and update information on trust.salesforce.com. This website is free and available to all Salesforce users.

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