Base is an all-in-one sales platform. With over 7,000 customers around the world, Base helps companies build a sales workflow that includes organizing customer information, tracking deals, and measuring performance analytics. They offer use-cases for over 8 different industries, including software.

The main features of Base's CRM include:

  • Lead and opportunity scoring
  • Customer management
  • Mobile sales management with iOS and Android apps offering users full functionality
  • Reporting and analytics
  • Lead tracking
  • Sales forecasting

In addition to the CRM, Base offers a product called Connect, which allows you to communicate with emails and calls, and Snap, which provides APIs and out-of-the-box integrations to connect with tools you already use.

Base also offers the following features that are particularly appealing to startups:

  • Fully customized implementation
  • 24/7 customer support
  • A simple, intuitive, “consumer-grade” user interface that doesn't require special administrators
  • A CRM Buyer's Kit with comprehensive information for a first-time CRM buyer

At $45/seat/month (billed annually) for a Starter plan, a startup can get Basic Sales Tracking and Customer Management. For more functionality, a team can upgrade to the Professional Plan, which offers the complete CRM and reporting and costs $95/seat/month (billed annually).

Startups looking to stick with the same CRM as they scale should know that Base CRM offers an Enterprise plan for $145/seat/month (billed annually). This gives a data-driven enterprise access to the core sales platform. Features include:

  • Predictive sales intelligence
  • Lead & deal scoring
  • Products & price book
  • Multiple sales pipelines
  • Role-based permissions

Base CRM may be a good choice for startups who already have some established customers and incoming revenue each month. Even the lowest priced tier might be pricey for some startups. However, Base CRM offers users a good selection of baseline functions, considerable resources for first-time CRM users, and a lot of potential for more functionality as the company scales.

Perspectives on Base CRM

Further Reading

  • BaseResources about Base CRM, an all-in-one sales platform including lead tracking, sales management, customer management, and more.
  • Close.ioResources about, the inside sales CRM of choice for startups and SMBs that keeps track of all sales activities including Calls, emails, reminders and tasks.
  • Nimble CRMResources about Nimble CRM, a sales automation and social CRM solution for small and midsize businesses that automatically populates rich customer profiles and interaction histories from contact lists, email conversations and social media activity.
  • PipeDriveResources about PipeDrive - a sales management tool designed to help small sales teams manage intricate or lengthy sales processes.
  • PipelineDealsResources about PipelineDeals, a CRM software solution that can gain access to profiles that contain all of the activities, people, documents, and events related to a single deal.
  • ProsperWorksResources about ProsperWorks  CRM, a cloud-based, cross-platform CRM that integrates with Gmail, Google Drive and the rest of the Google Apps suite.
  • SalesforceIQ - formerly RelateIQResources about SalesforceIQ (formerly RelateIQ), a subsidiary of Salesforce. SalesforceIQ is a relationship intelligence platform that combines data from email systems, smartphone calls, and appointments to augment or replace standard relationship management tools or database solutions.
  • SalesnetResources about Salesnet CRM, a flexible and configurable CRM solution, including sales management tools, marketing tools, and more.
  • StreakResources about Streak CRM for Gmail, which can be used for CRM, sales, email support, hiring, product management, fundraising, event planning, and more.
  • Zoho CRMResources about Zoho CRM, an online customer relationship management software for managing sales, marketing and support in a single system.

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